How Your Offer Page Could Be Hurting Your Sales
What's in a deadline?
You want people to share your offer/sales page with their networks, right?
Yes… but. People sharing your sales page with their friends can actually hurt your conversions and sales if every time they share your page, the countdown timer resets. You could end up with a lot of potential customers with a lot of different deadlines. It’s hard to create a sense of urgency with multiple moving deadlines.
How can a countdown timer hurt conversion?
Word-of-mouth, referrals, and other forms of social proof are great ways to get your offer in front of more people than you likely could on your own. In addition, if a friend shares an offer, it carries with it a built-in recommendation or endorsement for the offer.
Countdown timers are great for giving your prospects a reason to buy right now and limiting the time your offer is available. However, if you aren’t using Deadline Funnel, a countdown timer might actually hurt your sales and conversions.
A deadline should be a real deadline. It feels dishonest and sneaky to have the 5-day limited time bonus start over and over every time the offer is shared. But you can still use an evergreen timer that doesn’t jeopardize your reputation or integrity.
The Deadline Funnel Social Deadline Feature
Deadline Funnel includes a Social Deadline feature that solves this problem. When people share your offer page, all the subsequent visitors stay on the same timer! How is that possible? Check this out:
You have worked hard to build good will, credibility and a sense of urgency about purchasing your offer. Why let something that is easy to control, affect your conversions?
You don’t have to DO anything to make this Social Deadline feature, work, it’s automatically included in all Deadline Funnel accounts. If you don’t have Deadline Funnel yet, get started with a 14-day free trial today. You will have two full weeks to kick the tires, use all the features and see if it’s right for your business.
Please let us know if you have any questions in the comments below. We’d love to help you out.
